The Importance of B2B Marketing Relationships
Relationships are of the utmost importance in nearly every facet of our lives, but especially in the business world. Our relationships are what get us
Tag: Marketing
Why does the Kia Hamster Sell Cars?
Every car dealership has their image or gimmick. Many actually use the cuteness or speed of a particular animal to represent their vehicles. For instance,
How LotLinx Took the Automotive Industry by Storm
If you’re in the automotive industry, chances are you had not heard of LotLinx this time last year. 2014 has shown incredible growth and there’s
Centered Messaging: How Modern Advertising is Hitting its Stride
The old concepts of having a “central message” or a theme has changed in modern advertising. It’s subtle. Some might not even notice other than
Scripting Versus Natural for Website Chat
Website chat is quickly becoming a must-have feature on websites, particularly those that are selling a service or product. People want answers. They don’t always
The Sarah and Paige Story: Skype Nails it with Friends Videos
It isn’t common for companies that attempt to tell heart-warming stories to actually pull it off. Sure, they might get an “awww” out of the