Can Yahoo make money on apps?
For all of their ups and downs, one thing that can be said about Yahoo! is that they’re willing to try new things. Some have
Tag: Advertising
Why does the Kia Hamster Sell Cars?
Every car dealership has their image or gimmick. Many actually use the cuteness or speed of a particular animal to represent their vehicles. For instance,
Google admits that 56% of digital ads are never seen
Online advertisement viewability is somewhat of a hot topic in the advertising industry right now as marketers become more aware, not to mention concerned, that
Centered Messaging: How Modern Advertising is Hitting its Stride
The old concepts of having a “central message” or a theme has changed in modern advertising. It’s subtle. Some might not even notice other than