Why YouTube Shorts Are One of 2022’s Biggest Trends

What are the benefits of engaging in YouTube Shorts? And is it worth it for your company in the long run?

The statistics about YouTube usage are simply unbelievable. Every day, thirty million people visit YouTube, and 5 billion videos are watched. And every single minute, 300 hours of new video is uploaded to the platform, increasing the already huge catalog of media on YouTube.

While we may not typically think about YouTube as social media in the sense that you don’t follow friends or celebrities, you don’t post status updates, and you don’t post pictures of yourself at trendy cafés, YouTube is still a way for people to connect via the Internet. And this also means that it’s the perfect place for businesses to connect with potential customers.

There are several traditional ways of advertising digitally on YouTube, with banner ads, video ads that play before the main video, and even the business creating an informational YouTube video themselves. But recently, a new form of digital marketing on YouTube has become popular for YouTubers and brands alike: YouTube shorts.

Everyone Loves Short and Sweet

Since 2000, a human’s average attention span has dropped from twelve seconds to eight seconds, which is, somewhat embarrassingly, shorter than the attention span of a goldfish. People typically are not hooked on things for very long, and with teenagers and children, who make up a large portion of YouTube’s audience, that magic time where your audience is interested in even shorter than eight seconds. That’s one of the main benefits of using YouTube Shorts. Your information is presented quickly and concisely, so viewers can be sure that they are getting the
most important facts clearly and quickly. YouTube Shorts fall between 15 and 60 seconds, a significant change from traditional YouTube videos.

By making a YouTube Short, you are making it easier for your viewers to pay attention to your entire video, keeping them engaged and entertained, and drawing in more people who may have typically ignored a longer video.

It Works For Everyone

There are so many companies with so many different products, goals, advertising campaigns, and numbers of employees that it’s very difficult to find a marketing strategy that can work for all of them. But YouTube Shorts offers flexibility and a variety of options that make filming a video easy and effective for all different kinds of businesses. Nearly everyone has a smartphone these days, and that’s all that’s needed to film a YouTube Short. As for flexibility and customization, there are a lot of options for overlaying music to your video, setting the speed of the audio and video, and adding text and filters to perfect your Short. YouTube appeals to such a wide variety of viewers because it has so many different kinds of videos. The ease of making a YouTube Short appeals to many different companies, too.

It’s the Trend of the Future

The world has been moving online for years; there’s no denying that. But in terms of marketing, the world has also been moving towards the kind of videos like YouTube Shorts. For example, there’s a reason TikTok has become so incredibly popular: the videos are short, engaging, fun, and many of them can be watched in a short amount of time. Consumers really enjoy learning about brands from social media platforms and hearing about new companies and
products by watching a short video. It’s clear that these short, informational videos will continue to be popular in the future, so it makes sense that YouTube, and businesses, should be moving towards this form of digital advertisement.

Many brands have already checked out YouTube Shorts and created some of their own to great success. YouTube Shorts provide a brand new opportunity for businesses to advertise to a wide audience and make sure they get the most important facts before they lose interest. If your company is looking to the future for digital marketing and itching to start engaging with new customers, look into YouTube Shorts.