Goal Complete – Tesla Finally Reaches One of its Production Goals

When the Tesla Model 3 was introduced so what the thought and set of a goal that the company would be able to mass produce this car and others that would become part of the Tesla lineup. While Elon Musk might deny it, there had to be thoughts of finding a way to catch up to and produce as many vehicles every year as some of the larger automakers in the future. Unfortunately, the goals that were set at the initial offering of the Model 3 have fallen well short of what has been promised and the goals have been adjusted a few different times.

New Goals and One is Finally Reached

The original goal set by Elon Musk was to produce 10,000 cars per week and have an annual production of half a million models to fill the market with the Tesla electric vehicles. Since that time, Musk has stated many times that he’s stuck in “production hell” with all the hurdles, challenges, and problems that nearly every automaker faces on a regular basis. Unfortunately, because Tesla had never taken on such a large and lofty goal, this truly was a hellish time for the company.
Since the showing of the first Model 3 and the fervor of ordering took place over two years ago, Tesla has been burning through cash, has lost many high-level executives, has retooled and revamped, and hasn’t quite found the sweet spot for its production team. Going into the final week of the second quarter of this year, the pressure was on Tesla to produce at a rate that reaches a goal in order to show investors some form of growth and the seriousness to become a competitor in the market, where the Model 3 was supposed to be the first to arrive.

Tesla Goal that Was Reached

The latest goal for Tesla was to build 5,000 Model 3 cars in a week. Even though the team was technically about five hours late in reaching this goal, the fact is, they built 5,000 Model 3’s in just a few hours more than one week. In order to reach this goal, a production line had to be set up outside in tents and the employees were working around the clock, but the goal was finally reached after missing so many targets in the past several months.
This doesn’t mean that Elon Musk is out of production hell at all. The fact is, the mass celebration and hectic busyness that took place to produce 5,000 vehicles last week aren’t sustainable. It’s possible to have the team come together for one week, but having them perform at this level or with the mass hysteria that was part of the process for a full year or more is too much to ask. The near future will be where we see just how sustainable this production level can be as the team begins to build toward more than 5,000 models per week in the future.