While Intel remains the undisputed king of PC and laptop chips, ARM is equally as dominant when it comes to smartphones and tablets. This due in large part to the fact that the technology in Intel’s chips still lags behind ARM’s ultra-low power silicon, not to mention the vast majority of mobile software is geared toward the platform.
Things are going to poorly for Intel, in fact, that the American semiconductor giant lost more than $1 billion last quarter thanks to its smartphone chip business. Despite the loss, Intel isn’t ready to abandon the market. In fact, CEO Brian Krzanich has announced that Intel is merging its PC and mobile chip divisions, according to The Wall Street Journal.
The massive reorganization of Intel’s two units will be completed early next year, according to Chuck Mulloy, a spokesman for the California-based company, who says: “The lines are blurring between PCs, tablets, phablets and phones. The idea is to accelerate the implementation and create some efficiency so that we can move even faster,” as quoted by Bloomberg.
The two divisions will merge into a Client Computing group, with Kirk “Mr. Ultrabook” Skaugen at the helm. This makes quite a bit of sense considering how massively successful Intel’s PC chip division is, not to mention how similar Ultrabooks are becoming to tablets. This could even open the door to putting Haswell into a smartphone.
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