The words “luxury” and “expensive” often go hand-in-hand. Hyundai is trying to break that mold and apparently accomplishing their goal with the latest variation of their Genesis line.
With a starting price of under $40,000, it’s clear that they have the “expensive” portion beaten. Many non-luxury sedans hit that mark with their higher-end trim packages. To be classified to beat the “luxury” tag, they need expansive features and an amazing design. While appearances are determined to be good or not based upon opinions, most of the reviews that we read give a thumbs up to the design that appears to emulate German luxury more than Asian luxury nameplates.
“It’s not what people have been used to seeing from Hyundai over the decades, but it’s the Hyundai of today,” said Jennifer Billings from Hyundai near Burlington, NC. “We’d put the Genesis up against any $80,000 luxury car and feel confident that ours is more appealing.”
Here are some links to reviews that seem to agree with the assessment:
- Hyundai’s direct assault on the luxury market
- 2015 Hyundai Genesis Delivers Value Laden Premium Content
- Hyundai gives Genesis new designs, inside and out
- Genesis rewrites book on mid-luxury vehicles
- The 2015 Hyundai Genesis Wins Top Family Choice Award
This post may contain affiliate links. Meaning a commission is given should you decide to make a purchase through these links, at no cost to you. All products shown are researched and tested to give an accurate review for you.