Will Honda Kill the Insight in the US?
The Insight and CR-Z are dead in Europe. Now, speculation is increasing that they might pull the plug on the compact cars in the US. With less than 5000 sold of each last year, it’s not like anyone would really notice.
The problems with the cars are many. The technology behind their gas-saving engines are obsolete and there’s no real reason to invest into changing them with the poor sales numbers taken into consideration.
Honda’s Fit is another thing to consider as a challenge. Having multiple fuel economy options has worked out nicely for Toyota, but Honda has not been able to duplicate that success. The Fit seems like a better, well, fit. At 85MPG, it has a much stronger appeal.
Honda dealers that we spoke with expressed understanding of the prospects. While the cars represented a technological advancement and a wave for the future, the company has plenty of vehicles that are much easier to sell.
According to Automotive News:
Insight has sentimental value because Honda picked the name for the two-seat hybrid it brought to the United States in 1999, beating the arrival of the Toyota Prius by several months.
Read More: Automotive News
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