The Sarah and Paige Story: Skype Nails it with Friends Videos
It isn’t common for companies that attempt to tell heart-warming stories to actually pull it off. Sure, they might get an “awww” out of the viewer, but it’s normally nothing that would get real attention.
Skype’s latest story about Sarah and Paige are nothing short of brilliant. By video two, many will be in tears. By the most recent video, they’ll want to know more about these two courageous friends.
It is, of course, just marketing, but when marketing can be used to tell real stories about real people, it’s more genuine than reality TV (and more entertaining as well). Check out the progress of this story from the teaser straight through to what they released this week.
https://www.youtube.com/watch?v=r_ZX4uM_-e8
https://www.youtube.com/watch?v=5nRKyQ11494
https://www.youtube.com/watch?v=y9CP-de-p-I
https://www.youtube.com/watch?v=6q5sFqxwR4M
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