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Who will buy Yelp?

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Yelp is for sale. Officially, they’re exploring the possibility, but that means they’re for sale. The company feels like it’s at its peak and is ready to hit the open market. Who’s interested?

The site and app are useful tools for both business owners and consumers. They allow reviews to be written and images posted about the business that include 1-5 star ratings and a full text review section. The reviewers are then able to build up their reputation, receive responses from businesses, and get specials for “checking in” at the business location. It’s particularly popular for the hospitality, automotive, and retail purchase industries.

The Wall Street Journal speculates about the potential buyers:

Owners of other websites have built or bought their own databases of user-generated reviews in an effort to attract people to their brands. TripAdvisor Inc., which said it averaged 340 million visitors in the first quarter, has added five new restaurant sites over the past year. Priceline Group Inc. last year paid about $2.6 billion to buy restaurant booker OpenTable Inc.

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